As their name implies Dale Earnhardt Jr. Jr. doesn’t take themselves too seriously, in both their lyrics and their music, in fact the band is even known to wear matching Nascar jumpsuits on stage (in case you’re wondering they’ve cleared their band name with the man himself – Mr. Earnhardt Jr). This Detroit duo crafts electronic yet whimsical tunes of the indie variety and if their live performances are any indication they seem to be having a heck of a time in the process. It’s A Corporate World is chalk full of fun little songs that make you want to whistle along, not a bad quality to have during these warm summer months. The bands’ first full length album kicks off with probably their best tune “Morning Thought” that like many of the other songs is highly rhythm driven and slightly funky. We then slow it down a bit with “Nothing But Our Love” and “Skeletons” that both chug along nicely and lead into the Phoenix-esque “An Ugly Person on a Movie Screen” that might have a future as a club hit. Later in the album we get the happy whistle tune “Simple Minds” and “If it Wasn’t You” that halfway through had my humming John Lennon’s “O My Love” (even though the latter is clearly a better tune). “Vocal Chords” is the perfect summer jam and will make you want to run through a sprinkler like a little kid again.
The bad news is that “When I Open My Eyes” is way too creepy and “Husbands (Interlude)” is completely unnecessary as it just sounds like the beginning of “Morning Thought” but ends up being a big tease because it goes nowhere fast. “The Fisherman” is another bummer because it just leaves you wishing they had ended on “Almost Lost Detroit” a fist pumping jam that really rocks. Of course despite the low points here and there It’s A Corporate World seems to be a nice little debut album and although I’m not sure of it’s longevity I’m happy it’s in rotation for now.