Here’s some background on Ruby Coast: they’re 5 dudes from Ontario Canada, they’ve toured with Passion Pit, Tokyo Police Club and Ra Ra Riot, their new album was produced by Howard Bilerman (Arcade Fire) and Brian Paulson (Wilco, Beck), and they can sneak “No Way Jose” into a song better than most. So now that we have the obligatory introductions out of the way let’s talk about their new album Whatever This Is. A relatively short album with most songs clocking in around 3 minutes long these guys have obviously figured out that being the last person at the party is not a good idea. More often than not the album plugs along at an upbeat pace presenting you with poppy little tunes along the way. They’re not scared of a quick breakdown but try not to take themselves too seriously by always keeping it catchy and fun. Title track “Whatever This Is” is a stand out that will win you over from the first line, “Everything’s fine peachy as a key lime…,” “Stability” kicks off from the first drum beat and “Plasticine” keeps the party going with yet another indie pop gem. Not a game changing album but a nice surprising treat none the less, plus for their first full length album these guys are showing a tremendous amount of promise. I look forward to hearing what else our friends to the North have up their sleeves in the future.

O yea, did I mention that they are giving their entire album away for FREE! Head here for a free download.